Scientific literacy

L’Oréal are at it again

L’Oréal are at it again. Today the UK Advertising Standards Authority have once more come down hard on one of their advertisements, which has now been banned. The ad was deemed flawed in one pretty critical respect. It was flagrantly — and knowingly — dishonest. In pushing its Revitalift anti-wrinkle cream, […]

Let’s all laugh at this guy, and his ignorance

Sometimes I actually feel sorry for politicians. There, I’ve said it. The other week, when wannabe-POTUS Governor Richard “Rick” Perry suffered his spectacular live-TV retrieval failure in front of millions of people he was trying to impress, I genuinely cringed on his behalf. After all, when seeking election to a post that […]

Seven billion Earthlings: So what’s the problem?

Typically, I get uncomfortable when I’m in the presence of more than, say, five other people. Therefore, you might expect me to be particularly perturbed by reports that the world’s population reached seven billion people earlier today, 31 October 2011. Such reports do perturb me, but not because I’m worried about […]

No, you are NOT worth it

When it comes to questionable science claims in advertising, you rarely need to look further than the cosmetics industry. Just two weeks ago, two magazine advertisements by French cosmetics giant L’Oréal were banned by Britain’s Advertising Standards Authority following a complaint by a Member of the UK Parliament. The ASA found that L’Oréal […]

“Extraordinary people, ordinary evidence”

Here’s just something for the archives. I rarely write book reviews nowadays (although I often get invited to do so), partly because they can become extremely time-consuming. After all, to be fair to the book’s authors or editors, you do need to actually read the book in question before reviewing […]

Stop the spread of the ecological fallacy

Have a look at this recently launched public health campaign, pithily titled “Stop the Spread“. It aims to address the problem of overweight in the general population. Co-ordinated by Safefood, the statutory body responsible for the promotion of food safety in both the Republic of Ireland and Northern Ireland, the […]