Water

Sports drink ad fuels complaints, producer ordered to water down claim

It turns out that Lucozade Sport doesn’t hydrate and fuel better than water after all. In the UK, our old friends the ASA have finally told them to quit saying so in their celebrity-laden ads. I guess it always did sound a bit iffy. I don’t think I was alone […]

Water on the brain

It’s coming up to that time of year again (in the Northern Hemisphere, at least). The daylight creeps longer into the evening hours, leaves on tree and shrub begin to glow in clouds of verdant splendour, migrating birds return to seek climactic asylum in our precinct of the ecosystem…and the […]